BUILDING BRANDS WITH GRAVITY

WHAT WE DO

We close the gap between YOUR vision & YOUR VISUALS TO CREATE A WORLD people want to live in.

A pale green background with black text arranged in a circle that reads 'COM' at the top left, 'MON' at the top right, and 'PEACE' vertically in the center.
Storefront door with hours of operation, opening hours Monday through Saturday, closed on Sunday, and contact information.
Screenshot of Kingston Aluminum Technology website featuring aluminum bottles, with a navigation menu, promotional banner, product options, and news articles.
Photograph of rocky mountain terrain with white rope illustrations in spiral patterns and the text 'BRINGING THE RIGHT TALENT TO THE TABLE' in white capital letters.
Screenshot of the Reddit logo with a dark background and white text.
Embossed text on white fabric reads 'Loved & Wrapped'.
A woman in a white dress leaning on a wooden fence outdoors on a sunny day, with trees in the background. The image features large, elegant white text saying 'Joy Show' and smaller text at the bottom with event details for 'Locket by Watters' on May 22-23, requiring appointments.
Close-up of white envelopes with embossed flower and window design and the word 'GOODTHIEF' on the surface.
Two coffee mugs on a plain surface with text overlay reading "Warmly curated with wonder."
A storefront with a glass door and window displaying the words 'BN's' and 'Benvenuto'. Inside, a hanging light and coffee station are visible. Next to the door, a sign reads 'Local Italian Deli & Grocer'. The bottom of the window shows the website '.com' and some decorative foliage partially covers the left side of the window.
Coffee cups with 'BN'S' logo being filled from espresso machine
Group of five people walking down a wooden staircase on a sandy beach with rocks in the foreground and grassy dunes in the background, under a light purple sky.
A rocky shoreline with rocks and water in the background, displaying T-shirts and a cloth bag on the rocks, with scattered text and symbols related to Holy Cross Chaplaincy and Halifax.
A glass mug filled with dark coffee on a table, with white text saying "this is holy ground". Behind it, there is a brown paper bag of Holy Grounds coffee in front of a bright window.
White textured paper with embossed letters 'G' and a floral symbol.
The storefront of Gusto, a gluten-free goods shop, with a large window and door, potted plants outside, and inside wooden benches and hanging lights.
Flyer for BC Dietitians with the slogan, 'Skip the confusion about nutrition,' promoting connected, evidence-based nutrition guidance from registered dietitians.
A beige tote bag with the phrase 'Food is Fuel' and a graphic of a brain, resting on a wooden chair.
A tablet on a wooden surface with a nature scene of rocks, water, and greenery on the screen. Text on the screen reads 'Simplifying the complex and unlocking what's next' and 'Saltwork Strategy.'
A book titled 'Norwood Maple' resting on a beige and blue floral-patterned upholstered chair, with a gray and black 'Norwood Maple' paper or card nearby.
Close-up of a wine bottle label with dark red and black colors, featuring the words 'Ontario' and 'VQA' and some descriptive text, resting on a beige surface with shadow.
A desk with a closed letter featuring 'Saltwork Strategy' and initials 'SWS,' a laptop, a cardboard box, and some papers.
Neon-style text that reads 'PRIME' on a black background.
A gray marble tray on a white bed holding a smartphone with a berry background and the text 'Your Results', a white mug of coffee, and an open magazine with a partially visible page.
Close-up of green, fuzzy, spiral-shaped plant or vegetable.
A modern house with a metal roof and large windows, surrounded by a grassy yard with a stone pathway, set against a backdrop of trees in the evening.

KIND WORDS

  • James, Commonplace

    In a world of AI-generated and generic design, Julia has a gift for bringing a truly human element to a brand. When we came to her, we had absolutely no idea how we would reflect our deeply relational and in-person ministry through digital mediums. Everything she delivered, from photography to fonts and colours, to strategy, felt so deeply like us. The work she did with us feels timeless, real, and beautiful— just as much art as it is branding.

  • Sandra, Bella Nonna's

    Relic was amazing to work with. Very easy to communicate ideas, and understanding the branding process. My brand is noticeable all around town and beyond, as well as online. The designs were amazing and easy to adapt to my social media.

  • Paula, Gusto

    Julia's work far exceeded my expectations. She listened to the ideas & concept I had for the business & then brought it to life with incredible attention to detail. The final aesthetic was creative, clean but detailed, and I've received nothing but rave reviews on the brand package she built for my business. You're in very good hands with Julia!

  • Amy, BC Dietitians

    Working together was a great experience from start to finish. I really appreciated the collaborative approach and the commitment to meeting our delivery deadlines. I loved receiving multiple logo variations, which has been incredibly helpful for using the brand across different documents and layouts. This project played a key role in supporting our website redesign. The thoughtful use of color and font choices made everything feel more cohesive and intentional, and the updated branding has given the business a much more polished and consistent look overall.

STRATEGY
A Mini-Guide to Brand Merch
A Mini-Guide to Brand Merch

(T-Shirt Edition)

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Are You The Horse or The Jockey?
Are You The Horse or The Jockey?

(At the same time)

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You Only Grow by Attraction
You Only Grow by Attraction
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Play it Unsafe
Play it Unsafe

High risk, high reward.

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Just a Bunch of Branding Terms & Definitions
Just a Bunch of Branding Terms & Definitions

(If you feel totally lost right now)

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What is Your Brand’s Body Language?
What is Your Brand’s Body Language?

Your brand’s silent ambassador

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4 Reasons to Rethink DIYing Your Logo
4 Reasons to Rethink DIYing Your Logo

Is it necessary to hire a brand designer?

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How much should I spend on brand design?
How much should I spend on brand design?

Hint: There is no easy answer to that question.

Read more → 
(GOING DEEPER)
A woman with long brown hair smiling, wearing a green sweater and blue jeans, sitting on a beige chair next to a brick fireplace in a room with white walls.

I’m Julia, the LEAD DESIGNER of Relic

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With a decade of experience in entrepreneurship and design, I started Relic to help visionary leaders transform their small businesses into soulful brands that are strategically positioned, culturally relevant, and deeply impactful.

At the heart of my work is a desire to create gravity: an attractive force that begins working for the business and the person behind it. I’ve seen how thoughtful, beautiful brand design can alleviate the anxiety of entrepreneurship, create genuine community, and give founders the confidence to stop carrying every part of the business alone — especially when doing everything themselves still isn’t producing the results they want.

Fortunately for my clients, I am an unrelenting student of brand and business, borderline obsessed with using beauty and strategy to make entrepreneurs more successful.

Outline illustration of a table lamp with a lampshade inside an oval frame.

strategy & design for brands building with soul

After filling out this form, we’ll reach out to set up a Discovery Call where you can tell us more about your vision & goals.