FAQs

Can I have just a logo?

As an established brand strategist, I can’t in good conscience only design a logo for you.

Design is your brand’s silent ambassador. Telling your story & value before you get to say the words.

Only having a logo will work against your credibility and recognizability, if all of the other places where your people meet you look different, i.e., the fonts on your website don’t match your socials, which don’t match your packaging, etc.

It leaves an unprofessional assumption about you, even if people can’t quite identify why.

You deserve a strategic system that works for you, not against you. One that’s cohesive, impressive, and attractive.

Do you offer payment plans?

Of course! I offer a monthly payment model for the Brand World builds, and split payment for the Brand Reliquary offering.

The reason I’m in design is to make you money. It’s against my entire philosophy to be another financial burden on small businesses.

I highly value payment flexibility as an owner myself, so I’m happy to offer it to other founders.

Do you use AI?

I consider AI a very helpful administrative assistant, but a terrible brand designer.

When I’m stuck on a visualization I might generate an image as more creative fuelling, but it’s never the finished concept. It has helped me in the process, but rarely delivers something high value that I’ve kept in a final delivery.

If it makes sense for the project and the client is open to it, I would use AI to visually communicate a creative direction I have in my head.

But so far, I haven’t.

How long does brand design take?

I offer two types of brand design services that vary in length depending on your project.

Visual Identity Design is an efficient, smaller logo/colour/font system that takes 3-4 weeks to craft.

The Brand World is the comprehensive experience of designing and building a full brand, which typically takes minimum 12 weeks.

My packages & design process is bespoke to fit your unique needs. Once we meet, I’ll be able to offer a specific estimate.

Do you do smaller design services?

Yes! Some of the most fun projects are one off design services. Such as labels, custom Christmas cards, stickers, signage, social media templates, etc. etc. I have a small budget of time each month for these projects. Reach out to me with your idea!

Or, if you know you consistently want a team member dedicated to all the creative/marketing labour in your business, you might need a Creative Assistant.

Do I need to have an established business first?

No! I work with early stage ideas, as well as full established & operating businesses.

Whether its half-baked or fully fleshed-out, if you’re already talking to people about your idea or hoping to soon, you already have a brand.

Your brand is what people feel, even before they see.

It’s likely your business already has a brand, but it might not be what you want or hope for for the future, and it might lack strategy.

Come to me with your vision and dreams, and we can build it from the ground up, together!