Compare Brand Services

Visual Identity Design

AKA, the Mini Brand

  • This identity design process is an intentional and strategic starting point for solo-founders, entrepreneurs, and anyone launching or refining a small venture.

  • Week 1: Discovery & Creative Direction Alignment

    • You’ll receive a brand discovery questionnaire to clarify your goals, ideal audience, and the feeling you want your brand to create.

    • I’ll follow up with a moodboard and creative direction presentation so we can align on style and direction before I begin designing.

    Week 2: Sketching & Revisions

    • Your first look at a logo & brand concept based on the approved direction.

    • You’ll have space to react, share feedback, and thoughts on how to get this look closer to your brand vision. (This is your first revision)

    Week 3: Final review

    • Second look at the revised concept based off of the latest direction.

    • Your final opportunity to share any more notes so we can get this brand to feel polished, intentional, and aligned. (This is your second revision).

    Week 4: Delivery

    • You’ll receive your full completed visual identity system, including logo files, colour palette, typography, and any supporting elements.

    • You’ll get a simple, clear style guide that shows you exactly how to use your new identity with confidence.

    • We wrap with a walkthrough and social media launch package so you feel ready and excited to share your new look with the world.

    • 8+ Logo Variations

    • Full Font System

    • Custom Colour Palette

    • Social Media Launch Template

    • 30+ page Brand Brand Book

    • 30+ page Brand Style Guide

    • Your own Custom BrandGPT tool for future implementation guidance

  • You gain the clarity and cohesion you need to show up professionally and confidently, before stepping into the fuller investment of a complete brand world with web design, photography, and social media.

    You’ll walk away with a professional, attractive visual foundation you’re proud to share and excited to put into the world.

    Your brand will feel polished and recognizable. It will create momentum for you, build trust with your community, and open the door to attracting more of the people you want to work with, and revenue you want to generate.

  • Begins at $3,000 CAD.

Brand World

  • This is best for all-in founders with established or growing businesses, who need a brand that feels attractive across every community touchpoint: from web to merch to social media.

  • Phase 1: Brand Strategy & Creative Direction

    You begin with a deep brand discovery to clarify your goals, audience, and positioning.
    We meet for collaborative strategy sessions to shape your story, voice, and personality. You receive a creative direction presentation that sets the visual and emotional tone for everything that’s about to follow.

    Phase 2: Craft your look

    You receive your first full brand concept, including logo direction, typography, colour palette, patterns, and supporting elements. You have space to react and refine so the identity feels aligned and intentional. Your final visual system is delivered with a comprehensive style guide.

    Phase 3: Connect you to your people

    While photography is being completed & edited, we build the structure of your digital presence.
    You receive a website wireframe and page flow to establish layout and strategy. Once photography arrives, your full website is designed with brand-aligned visuals and messaging.

    Phase 4: Brand Extensions and Marketing Ecosystem

    With photography in hand, we create the assets your brand needs to show up in the world. This may include collateral, merch, packaging, and social templates. Everything is built bespoke to you and your brand’s needs to feel cohesive across print, digital, and experiential touchpoints.

    Phase 5: Implementation and Elevation

    You receive a full walkthrough of your brand world and website. Including recorded Canva training for brand implementation and best practices. We refine final details, prepare launch materials, and ensure you feel confident using your new identity.

    This phase brings everything together in a polished and exciting reveal. Ready for you to invite your people into your world.

    • Full Brand Strategy Book complete with a competitor analysis, personas development, and strategic positioning

    • Complete visual identity system

      • 8 to 12 logo variations

      • Full typography system

      • Custom colour palette

      • Pattern and visual elements

    • 50+ gallery of brand photos

    • Social media templates and content direction

    • Merch, packaging, or collateral design (as needed)

    • Custom website design (homepage plus core pages)

    • A 40 to 60 page Brand World Guide that documents your full brand ecosystem

    • Your own Custom BrandGPT tool for future implementation guidance

  • You gain a brand world so magnetic it feels impossible to ignore. People don’t just notice you. They lean in.

    Your messaging, visuals, and digital presence work together in a way that makes people instantly understand who you are and trust what you offer. They feel connected. They want to identify with you. They want to be part of what you’re building.

    Your brand becomes recognizable, memorable, and loved. This increases trust, improves conversion, and naturally leads to more of the clients, opportunities, and revenue you want.

  • Services involved are highly variable depending on your needs.

    Let’s hop on a call and work together to define scope & price.

    Book a call.

HAVE QUESTIONS?
I'm ready
A young woman sitting on a wooden ladder-like chair against a plain white wall, working on a silver laptop. 
An intentional step that saves you time& makes you money.

Creative Assistant

Bringing on a Creative Assistant gives you professional design and brand support without the salary, onboarding, training, or overhead of hiring staff.

All at a fraction of what a full-time employee would cost.

    • A designer with nearly a decade of experience

    • Someone who knows your brand inside and out

    • Consistent, reliable support

    • Clear monthly hours

    • Fast turnaround on everyday needs

    • Strategic design thinking. Not just production.

    • Time back to focus on running your business

    I make sure your brand looks aligned, intentional, and professional—everywhere it appears.

  • I become your on-demand design and marketing support, crafting how your business shows up across every visual touchpoint:

    • Social media graphics

    • Web page updates (Shopify & Squarespace)

    • Email newsletter template strategy & design

    • Merch concepts (that will actually sell)

    • Ad design (print + digital)

    • Packaging and label updates

    • Presentation decks

    • Event graphics and campaigns

    • Marketing collateral design (business cards, posters, etc.)

    • Everyday design needs as they come up

    You focus on running the business.

    I focus on making sure your brand shows up clearly, consistently, and professionally.


    This isn’t “task help.”
    It’s ongoing brand stewardship.

  • Managing the distribution and measurement of analytics for any designed asset or marketing campaign.

    (What does that mean?)

    I design the social graphic. You hit post.

    I design the email template. You hit send.

    I design the poster.You put it up in your office.

  • When you hand off design to someone who lives and breathes branding, you free up your mental space and reclaim your time.

    This is for you if:

    • You’re overwhelmed by the amount of design work required to operate your business

    • You want visuals that actually convert: designs built to drive sales, leads, and engagement

    • You need design that does the heavy lifting for you, even when you’re offline

    • You’re not ready for a full-time designer or marketing hire

    • You want a consistent brand look, not mismatched visuals

    • You’re tired of losing hours in Canva

    • You need someone who understands your brand and executes quickly

    • You want to look polished, established, and aligned. Without taking on staff.

    • Quick turnarounds for ongoing needs

    • Clear communication and predictable workflows

    • A set number of design hours dedicated to your business

    • Professional brand-aligned files, formatted and ready to use

    • A consistent visual language across all platforms

    • A responsive & reliable creative partner who anticipates what your brand needs next

  • Starting at $1,200/month (CAD)

call and ask your q's
I'm ready