How much should I spend on Brand Design?
TLDR; The price of designing a brand is highly variable.
It’s a bit like asking how much it will cost to renovate your kitchen.
Well.
What do you need?
New countertops?
New cabinets?
New appliances?
Who do you want to do it?
The cheapest in town?
The best in town?
Your nephew that just started his contracting gig?
Yourself?
There are high costs, benefits & consequences to any of these choices.
If you’re not quite sure the answers to these questions, a helpful contractor will listen to you carefully to help you answer the question: Do you need an entirely new kitchen, or only a new backsplash?
That might be the difference between $100K and $1K.
Speaking for Relic, we custom tailor every project & price to fit your exact need.
Your brand deserves a thoughtful process built around its unique goals and context. Whether its an entire world we’re building together, or a visual identity to get you started.
I can’t tell you exactly how much it will cost (because I don’t know your project–yet) however, in the last decade of our work, our design projects have ranged from $500 to $19K.
Before our discovery call together, think about the value (ROI) that brand design brings. And what you truly need.
Are you in a competitive industry with a lot of new kids on the block?
Has it been several years since you updated your visuals?
Are you proud of your brand?
Is your team moving in alignment?
Do you feel impressive? Confident?
Do you offer a product or service similar to other people?
Is it clear, at first glance, that you are premium and high value?
Are you the obvious choice in your market?
Do you look like every other X in the industry?
Do you want to be set apart?
Frankly, do you want to make more money?
A note of caution — when a designer prices their services in rigid “packages,” it’s a red flag. It usually means the work isn’t truly customized to your brand’s needs, and you’ll likely end up hiring again to fill the gaps.
I say this from experience — I used to price that way.
If you don’t know what you want just yet, I can also help you with that – for FREE! Book a call with me, and we can go over your brand needs and do an assessment with no strings attached. You can take what you’ve gained and hire someone else!
